Eight integrated capabilities, one team. We move from strategy to creative to deployment without losing the science along the way — every claim sourced, every visual cleared.
Brand systems for pharma, hospitals and devices — built from molecule to mark, audited for regulatory fit.
HCP and patient programs across web, paid, email and CRM. ROI-instrumented end-to-end.
Detail aids, leave-behinds, brochures and journals — written by clinicians, edited for compliance.
Booths, symposia and KOL programs at every major Indian and APAC medical congress.
Long-term engagement programs that build relationships, not just reach. Specialty by specialty.
Accredited modules, recorded grand rounds, peer-to-peer video — all in one studio team.
Compliant social programs that work inside MLR realities — not in spite of them.
HCP portals, patient sites and corporate digital — accessible, fast, regulatable.
A four-phase process modeled after clinical practice — diagnose first, prescribe second. Every engagement opens with a 10-day immersion before any creative is committed.
Clinical interviews, market data, physician panels and patient research. We build a brief grounded in evidence, not assumption.
Strategy, positioning and channel architecture — co-authored with your medical and regulatory leads. Nothing leaves the room without alignment.
In-house studio, medical writers and motion team build the campaign. Every claim sourced, every visual cleared — review-ready from day one.
Deploy, measure, iterate. Quarterly reviews against KPIs that matter — share of voice, prescription lift, NPS among prescribers.
A short slice of the last twelve months. Detailed case studies are available under NDA — ask for the deck during a discovery call.
Re-architected positioning, visual system and HCP detail kit for a leading cardiac-care brand operating across 38 Indian cities.
Designed and ran an evergreen oncologist engagement program — webinars, monthly digest, peer panels — for an APAC-wide pharma client.
Unified the visual identity, signage and patient-facing content for a fast-growing multi-specialty hospital network across western India.
Full-funnel launch for a point-of-care diagnostic device, including HCP demo program, congress booth and an ROI calculator that sales actually used.
ANEX is the rare partner that reads the prescribing information before they read the brief. Seven years in, they're an extension of our medical affairs team — not a vendor.
Notes, frameworks and field reports from the team — written for marketing and medical leaders who don't have time for fluff.
The fastest medical brands aren't the ones that argue with their reviewers — they're the ones who design for review.
If your engagement program collapses when one MSL changes jobs, it was never a program. Five structural moves that make it durable.
What we learned auditing 200 patient leaflets across nine therapy areas. The pattern is humbling.
